MKT 530 - New Product Development

Is a good course for those interested in CPG marketing. Not sure how useful it'll be for others.

Skip this class. Professor has never launched a true product in his life. True example of: "Those who can, do. Those who can't, teach". He gives stories about his past experience rather than anything of substance. Far too much work for what little you learn. You'll be doing a ton of work with your group so make sure you pick a good group.

As currently structured, this should be a 1.5 unit class.

Pretty overrated class. Professor moves at a quick pace, so be prepared to catch up if you can't keep up. A lot of the concepts are too helicopter to be truly applied in a real world business sense. Lots of group work, expect to be doing a lot with your groups. Siddarth is entertaining, but the class most of the times is not.