MKT 534 - Retail Strategy

This is a dry class. No way around it. But most of the topics are interesting, the cases are good but the guest lecturers are AMAZING. If you only take the class for them, do it. There is a big group project and lots of quizzes. Lectures can get boring, but Blumenthal knows so many people in the industry and is very passionate about it.

The class itself is good because of the number of speakers and the insight that you get from them, but the teacher goes off on tangents all the time and has a bit of a know-it-all attitude. But you kinda HAVE to take this class if you want to get into retail and make sure to play nice with her because she has so many connections and will only help you if she likes you.

I think this class has a lot of room for improvement. While Professor Blumenthal brings in great speakers (this was the best part of the class), the remaining class sessions were typically lectures which repeated what we had read in our textbooks. There were some cases but the discussions we had about them could have been a lot better.