MKT 535 - Business-to-Business Marketing Management

This class is really helpful for my internship/job in particular because I support a Sales/Marketing function, so it is helpful to understand how B2B marketing works. Gerard is very passionate about this subject and loves to hear from students. This class would probably be tough to get through if you aren't genuinely interested in the subject, but since I am I think it is pretty relevant and a great class. He also brings in a ton of interesting speakers to show what B2B means from all different industries!

I took this course as I am going into strategic partnerships for business and thought B2B meant covering ways to sell to another business. this class is very focused on the basics of marketing and B2C