MKT 556 - Internet Marketing

Class takes a comprehensive look at the digital media space. If you have no background in marketing or digital media, this is a great class to take. If you know about social media marketing or SEO then you might not learn a lot. The group project is a real-life consulting project where you can apply what you're learning, so that is a pretty valuable project.

The content is super useful and practical. Most of those materials are up-to-date and really help me a lot for my job hunting as well. The professor taught the class in a very easy-to-understand way. Yet, the midterm was slightly way to hard. This class is highly 3ed to everyone who is interested in any job related to Internet or digital marketing.

"Really unorganized class. About 1 month left in the class and we don't have a syllabus or really know what he wants with our final class project. No homework 2 Midterms (hard) Final Project This class might be A LITTLE helpful for people looking to go into digital marketing for their internship or after school. But overall, I did not like it or look forward to coming to class."

Half of the course is mostly introduction to Digital Marketing which is not helpful if you have been following it up in news and observing trends. The course until now has not been useful in becoming better at internet marketing. More practical application needs to be implemented in course learning.

Not very useful. Talks a lot of fluff about how google algorithm works and how 'Big Data' is changing marketing. But nothing specific or useful. You'd be better off watching a Ted talk on digital marketing/

Professor is really nice. Don't feel like this class is adding to my education

A MUST!!!! No syllabus or readings = go to every class and pay attention will pay off

Have to go to class, but workload is minimal. Some interesting topics.

Weiss is laid back, funny, and smart. I found that I already knew a lot of the content in this class from my previous professional experience, but still found great value in his class and would highly 3 it to anyone who will deal in the digital space in their career - which, is probably most people. He's approachable, the class is interesting, and EASY. There is absolutely no reading, two small quiz/midterms, and one final group project.

this class is really very generic and did not give me any thing solid about internet marketing. Most of the concepts discussed in the class were quite familiar to me through general knowledge about the social media and the kind of tools being used by companies today. The class does not go into actual implementation of internet marketing in a real life scenario - we do not actually understand how to perform search engine optimization in practice. this course would be best offered as a 1.5 credit rather than a 3 credit one.

Very useful class and different from other marketing class

Professor Weiss is knowledge about the subject which is rapidly evolving. Workload is minimal - No readings, no homework, 2 quizzes, and a final project. You will get nothing from the course if you don't go to class sessions because that is all there is.