Based on 1 review since 2023
Fall 2024 · Fowler, Steve · 4 units
This course teaches the evolution and business dynamics of the video gaming industry from the perspective of marketing and publishing teams. We learn how to write high value Amazon-style one-page business summaries on diverse business gaming topics and are building towards a professional-grade go-to market strategy through our group project. It is led by Steve Fowler, a highly experienced business leader in the video gaming industry (former Publishing lead for Blizzard's Hearthstone). He brings in high-profile industry speakers and is taking us to Scopely for a studio visit. The course is very much aligned with the quality and expectations of an Marshall MBA course.