Based on 8 reviews since 2023
Spring 2018 · Puranam, Dinesh · 3 units
The course provides a thorough overview of marketing metrics and is definitely helpful if you are trying to get more exposure to the quantitative side of marketing and hands-on exposure to data sets. The professor was new for my class, so there were some kinks that could have been improved. Overall, the class has a lot of potential!